Advertising, Marketing and Community Education
Sets the Florida rules for hospice advertising: only a licensed hospice may use the word "hospice" or advertise hospice-like services, every advertisement must state the year of initial licensure directly beneath the hospice’s name in type at least 25 percent of the name’s size, special dementia care claims need a written disclosure, and marketing and community education must be truthful and free of inducements to patients or referral sources.
About this policy
- Policy number
- FL-HSP-MKT-01
- Version
- 1.0
- Main rule
- s. 400.602(1), F.S.
- Library
- Florida hospice · 60 policies
- Category
- Ethics
- Sections
- 17
In short
- Every advertisement must show the year we were first licensed, right under our name, in letters at least a quarter of the size of the name.
- Use only materials the Administrator has approved.
- Never offer or accept money, gifts or favors for referrals.
- Never use a patient’s name, photo or story without written permission.
- Be truthful about our services. Never pressure anyone to choose us.
What's inside
17 sections. The full text comes with the One-time Policy Pack.
- Terms of Reference
- 1. Purpose
- 2. Scope
- 3. Definitions
- 4. Policy Statement (s. 400.602(1), F.S.; Rule 59A-38.001(1), F.A.C.)
- 5. Required Content of Every Advertisement
- 6. Special Care for Alzheimer’s Disease and Related Disorders
- 7. Approval Before Use
- 8. Marketing Conduct and Referral Sources
- 9. Community Education
- 10. Responsibilities
- 11. Records and Compliance Monitoring
- 12. Staff Training
- 13. References
- 14. Related Policies and Forms
- 15. Approval
- 16. Revision History
An inspector may ask
- Show me your brochures, website and social media pages. Where is the year of initial licensure, and is it at least 25 percent of the size of your name?
- Who approves advertising before it is used? Show me the review records.
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