Advertising, Marketing, and Use of the License or Registration Number
Requires the Agency's license or registration number in every advertisement, bars any claim of a license, service or award the Agency does not hold, bars registrants from suggesting personal care or home health services, sets the disclosure required for dementia special-care claims and the rules for the Excellence in Home Health designation, and requires the Administrator to approve every advertisement.
About this policy
- Policy number
- FL-HC-BUS-03
- Version
- 1.0
- Main rule
- s. 400.464(4)(a), F.S.
- Library
- Florida home care · 50 policies
- Category
- Business
- Sections
- 19
In short
- Every ad, website and flyer must show our license or registration number, 000000.
- Never post or publish anything about our services without the Administrator's approval.
- We never advertise services we are not licensed for, such as nursing.
- Job ads may say we will train new aides, but we never advertise aide training courses.
What's inside
19 sections. The full text comes with the One-time Policy Pack.
- Terms of Reference
- 1. Purpose
- 2. Scope
- 3. Definitions
- 4. Policy Statement (s. 400.464(4)(a), F.S.)
- 5. What Every Advertisement Shows
- 6. What the Agency Never Claims
- 7. Recruitment Advertising
- 8. Claims of Special Care for Alzheimer's Disease
- 9. The Excellence in Home Health Designation
- 10. Review and Approval
- 11. Penalties
- 12. Responsibilities
- 13. Records and Compliance Monitoring
- 14. Staff Training
- 15. References
- 16. Related Policies and Forms
- 17. Approval
- 18. Revision History
An inspector may ask
- Show me your website, brochure and a recent job advertisement. Where is your license number?
- Do you advertise any service that is not on your license?
See Cura Core with your agency's name on it.
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