{"ref":"FL-HC-BUS-03","title":"Advertising, Marketing, and Use of the License or Registration Number","category":"Business","summary":"Requires the Agency's license or registration number in every advertisement, bars any claim of a license, service or award the Agency does not hold, bars registrants from suggesting personal care or home health services, sets the disclosure required for dementia special-care claims and the rules for the Excellence in Home Health designation, and requires the Administrator to approve every advertisement.","inShort":["Every ad, website and flyer must show our license or registration number, 000000.","Never post or publish anything about our services without the Administrator's approval.","We never advertise services we are not licensed for, such as nursing.","Job ads may say we will train new aides, but we never advertise aide training courses."],"primaryCitation":"s. 400.464(4)(a), F.S.","citations":["s. 400.464(4)(a)-(d), F.S.","s. 400.509(5), F.S.","s. 408.812(1), F.S.","s. 400.4785(2), F.S.","s. 400.52(3)-(5), F.S.","s. 400.462(8), (22), (30), F.S.","s. 400.474(6)(f), F.S.","Rule 59A-8.0248(1)(b), F.A.C.","Rule 59A-8.0095(5)(h), F.A.C.","Rule 59A-8.003(5), (7), F.A.C."],"federalCitations":[],"surveyorAsks":["Show me your website, brochure and a recent job advertisement. Where is your license number?","Do you advertise any service that is not on your license?"],"forms":[{"ref":"FL-HC-BUS-03-A","title":"Advertising Review Checklist"}],"headings":["Terms of Reference","1. Purpose","2. Scope","3. Definitions","4. Policy Statement (s. 400.464(4)(a), F.S.)","5. What Every Advertisement Shows","6. What the Agency Never Claims","7. Recruitment Advertising","8. Claims of Special Care for Alzheimer's Disease","9. The Excellence in Home Health Designation","10. Review and Approval","11. Penalties","12. Responsibilities","13. Records and Compliance Monitoring","14. Staff Training","15. References","16. Related Policies and Forms","17. Approval","18. Revision History"],"version":"1.0","sample":false,"pack":"fl-hca","state":"Florida","service":"Home care","guides":[{"path":"/guides/home-care-agency-policies/","h1":"What policies does a home care agency need?"}],"agency":{"name":"Sample Agency","legalName":"Sample Agency, LLC","logo":null}}